Interactive Campaign Unveiled For ‘The Seeker: The Dark is Rising’

I have just learned of some interactive marketing going on for the fantasy film “The Seeker: The Dark Is Rising” from Fox Walden. It’s essentially a hunt for signs hidden in its advertising and marketing.


“The Seeker: The Dark Is Rising” from Fox Walden
Photo courtesy of Fox Walden
This information comes from my Chicago agency contact:

They are using special sequences of signs that are embedded in all marketing materials. These can be entered on their Web site to unlock exclusive content and behind-the-scenes features.

This is a unique and out-of-the-box way to market the film that is becoming a trend to stand out from all the marketplace clutter.

The poster for “The Seeker: The Dark Is Rising”
Image courtesy of Fox Walden
Here’s a link to a July 1, 2007 post where I report on an original reality Web series tied to the movie. Here is the film’s plot outline:

A boy’s life is turned upside down when he learns that he is the last of a group of immortal warriors who have dedicated their lives to fighting the forces of the dark.