In Response to Comic-Con, Rogue Pictures Advances Release of ‘Balls of Fury’ to Aug. 29
Rogue Pictures on Monday said it has changed its release date of “Balls of Fury” from Friday, Aug. 31 to Wednesday, Aug. 29 due to “rousing response” from Comic-Con.
Thomas Lennon in “Balls of Fury”
Image courtesy of IMDb
The move is designed to allow the film to make more money.
“Balls of Fury” writer/director Robert Ben Garant and writer/co-star Thomas Lennon hyped it at Comic-Con while Rogue “blanketed [attendees] with ... men’s briefs and state-of-the-art paddles”.
The finished film was screened in its entirety for the Comic-Con audience.
“When we saw how well the movie played at Comic-Con, we realized there’s even more potential audience ... if we open a couple days earlier,” said Jack Foley, president of theatrical distribution for Rogue.
He added in the statement: “We will have the equivalent of two days of sneak previews and word of mouth as we head into the lucrative Labor Day holiday weekend play period.”
Thomas Lennon in “Balls of Fury”
Image courtesy of IMDb
The move is designed to allow the film to make more money.
“Balls of Fury” writer/director Robert Ben Garant and writer/co-star Thomas Lennon hyped it at Comic-Con while Rogue “blanketed [attendees] with ... men’s briefs and state-of-the-art paddles”.
The finished film was screened in its entirety for the Comic-Con audience.
“When we saw how well the movie played at Comic-Con, we realized there’s even more potential audience ... if we open a couple days earlier,” said Jack Foley, president of theatrical distribution for Rogue.
He added in the statement: “We will have the equivalent of two days of sneak previews and word of mouth as we head into the lucrative Labor Day holiday weekend play period.”
Labels: balls_of_fury, comic_con, focus_features, jack_foley, robert_ben_garant, rogue_pictures, thomas_lennon