Rory’s Death Kiss Reveals Submission Page, Nov. 17 Deadline For ‘The Dark Knight’

Prompted by “The Dark Knight” viral marketing wizards, the mass organization and real-life clown mayhem has officially begun.

Let’s recap. Moments before midnight Chicago time on Oct. 30 (I know because I was clicking refresh on WhySoSerious.com throughout the 11 o’clock hour), WhySoSerious.com revealed its Halloween game.

The challenge had fans gallivanting around the streets of the U.S. capturing photos of letters based on clues. Pictures were submitted online, and when they were correct, they began forming a sentence.

In the end, this was revealed: “The only sensible way to live in this world is without rules.” Enthusiasts were rewarded with a new photo of the Joker, but ultimately, they crave more for their work.


A follow-up challenge ensued from a new domain name: RorysDeathKiss.com. It asked fans to organize in large numbers at the “most famous landmark in your city” dressed up like the Joker.

Fans are to photograph these gatherings, but initially, weren’t informed how to submit them. Now they can. At the bottom of the Rory’s Death Kiss note, the word “Smile” has become an active link.

I have made a screenshot of the page below and outlined in a red box where to click. To make it easy on you, here’s the direct link to the submission page, too.


Upon clicking the “Smile,” a new page loads. It’s the submission page for fans to send in their photos of landmark clown chaos. See the screenshot below.


Notice the 11:59 p.m. deadline on Nov. 17 for photo submissions. Also, notice the new privacy policy from Warner Bros.

On Nov. 1, I published more than 20 photos submitted to me and posted to threads of fans costumed as the Joker on Halloween. The same offer stands for these group photos. Send them here.

10:45 a.m. update: HollywoodChicago.com cohort Peter Sciretta at /Film recently published a scanned filming notice alerting Hong Kong residents of “The Dark Knight” aerial filming to “introduce Hong Kong in the film” using high-tech IMAX cameras.