In Next Viral Caper, ‘The Dark Knight’ to Activate TheGothamTimes.com

Following WhySoSerious.com, RorysDeathKiss.com and others in the film’s viral sequence, “The Dark Knight” on Nov. 23 plans to activate its next site: TheGothamTimes.com.


As a reward to triumphant fans who successfully sported quality Joker attire and submitted photos of said getups online, a Gotham Times newspaper was dispatched to them via snail mail.

The following photos of the paper are credited to this site.








To continue what’s evolving into one of the most elaborate and effective viral campaigns for a film to date, the paper announced TheGothamTimes.com. The new Web site currently says “the first online edition launches on Friday, Nov. 23”.


The newspaper also announced the site WeAreTheAnswer.org, which isn’t currently online. Finally, the paper mentioned the e-mail address humanresources@whysoserious.com. When e-mailed, the following auto-reply message is returned:

See you found my little message. So, do you think you have what it takes to be a part of my circle of friends?

Are you a backstabbing, self-promoting, ambitious clown who will do anything to prove yourself to me?

If so, the first step of your application process awaits ... if you know where to look.

Stay tuned for more coverage on the new campaign.